The Italy China Foundation is pleased to offer its members the opportunity to take part in the Unknown Europe initiative, a platform that collects and processes European quality content - such as texts, photos and videos - spreading them to the major Chinese social media (Wechat, Sina Weibo, Youku and Douyu).
The initiative is promoted by the Global Broadcating Times (Gbtimes) multinational group of China Radio International, the only Chinese public media officer in charge of international communication.
Thanks to the agreement between Fondazione Italia China and Gbtimes, it is possible for affiliated companies to enter their content in free form until June 30, 2017.
This opportunity provides visibility to China and is a channel for brand awareness to potential Chinese partners or consumers.
The initiative is, on the one hand, a mode of entry for companies that do not have a tried and tested presence on the Chinese digital market and, on the other hand, the opportunity to amplify the communication of companies that already communicate in China.
Click here to download the brochure with information about GbTimes and Unknow Europe.
For information please contact Silvia Cravotta, Press Office, at firstname.lastname@example.org.