As part of their business strategy for the Chinese market, companies need to determine the right price for their products. Chinese consumers may be sensitive to the price of certain products or services. However, they may be willing to pay more for products they perceive to be of high quality or for items produced by a brand with a strong reputation. In the analysis process, it is important that companies have the right tools to make the right assessment of their products. Their strategy must take into account import tariffs, competitors' price ranges, and consumer behaviour and orientations.
Organised by EU SME Centre, and with the support of ICCF, the webinar "Pricing Strategies for the Chinese Market" - scheduled online on 29 April 2024 - aims to help European small and medium-sized companies determine a good pricing strategy for the Chinese market and ensure that their products are affordable and attractive to consumers.
This event will serve to:
- Understand what tariffs, taxes and VAT are applicable to your products;
- Get guidance on how to price your products in China;
- Examine the market positioning strategies of your competitors;
- Obtain information on identifying the appropriate EXW price for products;
- Discuss how to explain your prices when interacting with a potential Chinese distributor at a trade fair.
Agenda (Brussels Time)
9:30 - 9:45
Opening remarks
Davide Orlandi, EU Partnership Manager, EU SME Centre
Ilaria Perla, Project Manager for China and Southeast Asia, EAS Estonia
Jon Salegi Martija, Policy Officer, Trade Promotion Europe
9:45 - 10:30
Pricing Strategies for the Chinese Market
Keynote presentation with a focus on FMCG and industrial products
Rafael Jimenez Buendía, China trade specialist & founder of SOAPBOX
10:30 - 11:00
Q&A session
